Netflix has announced a price hike for its subscription plans in the U.S. and several other regions. The changes, revealed on Tuesday, will impact multiple tiers, including the ad-supported and Premium plans.
In the U.S., the Standard plan without ads will now cost $17.99 per month, up from $15.49. This plan last saw a price increase in January 2022.
The ad-supported tier will rise from $6.99 to $7.99, while the Premium plan will jump from $22.99 to $24.99 per month. Additionally, the cost of adding an “Extra Member” to a primary account will increase from $7.99 to $8.99 per month.
Canada is also seeing a similar shift in prices. The ad-supported tier will now cost CAD$7.99 per month, the Standard plan will rise to CAD$18.99, and the Premium plan will go up to CAD$23.99.
Price hikes have also been confirmed in Portugal and Argentina, though specific details for these markets are not fully disclosed.
Netflix highlighted that ad-supported plans have seen significant growth. In the last quarter, more than 55% of new subscribers in countries offering the ad-supported tier chose this option, reflecting a shift in consumer preferences.
The price increases come as Netflix continues to adjust its offerings to maintain its dominance in the streaming market. These changes, however, might prompt subscribers to reevaluate their plans.
For long-time subscribers, this update may feel like a familiar trend, but for newer users, it could shape their decisions on whether to stick with the platform or explore alternatives.